Wallartprints Migration to Shopify

Wallartprints needed to migrate their extensive e-commerce operation from Magento to Shopify to accelerate their expansion plans and streamline multi-market operations. The migration presented several significant challenges:

Scale and Complexity:

• Over 500,000 SKUs requiring migration
• 88,000+ existing customers with historical data
• 100,000+ orders to preserve
• Three separate price lists for different markets (AU, NZ, US)
• Comprehensive attribute transformation to Shopify metafields
• SEO preservation requirements

Technical Constraints:

• Shopify's rate limiting issues that typically restrict variant migration to 1,000 variants per 24 hours after the initial 50,000 threshold
• Other agencies had estimated a 16-week timeline for completion
• Risk of data integrity loss during migration
• Need to maintain business continuity during transition

Our comprehensive internal migration software allows us to config even the most complex cases.

Technical Innovation:

• Implemented a proprietary migration methodology that circumvented Shopify's standard rate limits
• Developed custom scripts for comprehensive attribute-to-metafield transformation
• Created automated processes for multi-market price list management
• Established parallel migration streams to handle different data types simultaneously

Data Migration Strategy:

• Systematic migration of 543,000+ variants across 63,000 products
• Preservation of all customer relationships and order histories
• Implementation of 20 custom metafields for enhanced product categorization
• Integration of 249 blog posts from a secondary WordPress installation

SEO Preservation:

• Developed comprehensive redirect mapping to maintain search engine rankings
• Ensured 100% URL coverage for existing indexed pages
• Preserved link equity and organic traffic patterns

Our innovative approach delivered exceptional outcomes that far exceeded industry standards:

Timeline Achievement:

• Completed in 8 days versus the 16-week estimate from other agencies
• 95% reduction in migration timeline

Migration Success Metrics:

• 543,000+ variants successfully migrated (63,000 products)
• 88,000+ customers with complete data preservation
• 100,000+ orders migrated with full history
• 199 collections properly structured
• 1.6 million prices across 3 markets accurately configured
• 249 blog posts integrated from WordPress
• 20 custom metafields implemented for enhanced functionality

Business Impact:

• 100% data integrity maintained throughout migration
• 100% redirect coverage ensuring zero SEO loss
• Zero downtime during the transition period
• Immediate operational capability across all three markets (AU, NZ, US)

Key Success Factors

1. Technical Expertise: Our unique understanding of Shopify's architecture allowed us to bypass traditional limitations
2. Efficient Processes: Parallel migration streams and automation reduced timeline by 95%
3. Quality Assurance: Rigorous testing protocols ensured perfect data integrity
4. SEO Protection: Comprehensive redirect strategy preserved organic search visibility